Tuesday, August 23, 2011

More on the Electric Edsel by Eric Peters

More on the Electric Edsel by Eric Peters:

Well, here’s a surprise – the Chevy Volt electric car isn’t selling.

Only 3,200 of these $41,000 “economy” cars have found buyers so far – most of them probably in the Hollywood hills, where it is trendy for the rich to show green (Leonardo DiCaprio owns a $100k Tesla electric roadster).

But out in the real world, the idea of a $41k “economy” car doesn’t parse. Yes, the Volt is a brilliant piece of engineering.

But that’s neither here nor there if it costs more to operate than a standard economy car, which is ultimately the only criteria that matters as far as the marketplace viability of electric cars............


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