Monday, June 20, 2011

Should You Trademark Your Name?

Should You Trademark Your Name?:

"How to Trademark a Name

Anyone whose name also identifies a business or profession should consider trademarking their actual name. If you are considering establishing a trademark for your name, you should first perform a trademark search with LegalZoom or by going to the US Patent and Trademark Office's (USPTO) website at www.uspto.gov, to determine if it is claimed as a mark by someone else. The USPTO reviews trademark applications and determines whether an applicant meets the requirements for federal registration.

Even if you do not register your name you can still use a mark you have adopted to identify your goods and/or services. Anytime you claim rights to a mark, you may use the 'TM' (trademark) or 'SM' (service mark) symbol, regardless of whether you filed an application with the USPTO. But registering your mark will offer you added protection under trademark law, including giving you the ability to bring action in court concerning the mark and obtaining registration in foreign countries. The mark � can only be used after the mark is actually registered with the USPTO. ."

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