WSJ ^ | 4/28/11 | MIGUEL BUSTILLO
Posted on Thursday, April 28, 2011 7:37:04 PM by Kartographer
Wal-Mart Stores Inc. is quietly bringing back rifles, shotguns and ammunition to hundreds of U.S. stores as the hurting retail giant seeks to reinvigorate its one-stop shopping appeal and attract more male customers.
WSJ's Miguel Bustillo reports Wal-Mart is returning rifles, shotguns and ammunition to its shelves in an effort to reach male consumers and re-establish its 'one-stop shopping' brand. . The world's largest retailer stopped selling hunting rifles and bullets at all but a third of its U.S. stores five years ago, citing diminishing sales.
It is now restoring them to hundreds of locations, bringing the total to nearly half of its more than 3,600 U.S. namesake stores, as part of a larger push to restore "heritage categories" of merchandise such as fishing rods and bolts of sewing fabric that it removed in an attempt to go upscale that backfired.
(Excerpt) Read more at online.wsj.com ...
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