End of an Era: Death of the U.S. Pickup Truck:
"After a great ride, the days of big pickup trucks driving sales and profits for U.S. car companies is over for good, a victim of rising fuel costs, a troubled economy and changing consumer tastes.
About half of the pickup market -- the buyer who didn't need a pickup for his work -- evaporated over the past decade. That same buyer isn't likely to return as he has in the past, industry experts say.
The big pickup, an American icon, has been down-and-out many times before but has always managed to stage a comeback whenever times were good. That cheered automakers since their outsized profit margins padded earnings."
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Sunday, June 12, 2011
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LAST OF THE COWBOYS!
ReplyDeleteBigbroMoFo has had the PU on their sh!tlist for a loooong time now.
More so than the American family car which depicts American Independence and the right to travel, cross state lines, etc., the PickUp was the last visual reminder of true, rugged independence and American spirit!
Semper PickUp!
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