Retro-Review: 1964 Ford Mustang
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Like Jed Clampett, who inadvertently struck oil while he was out huntin’ ‘coon, Ford’s General Manager Lee Iacocca probably didn’t fully realize just what he was about to tap into with his new low-cost “personal car,” the 1964 Mustang.
In the early 1960s, there was no “youth market” for automobiles – and the term, “pony car” had yet to be coined. But Iacocca – who had risen from obscurity in the hinterlands of Pennsylvania to lead the Ford division in a span of just five years – was plugged into the post-war collective unconscious and saw the need for a new kind of car for the emerging market of young and restless twentysomethings – the group that would eventually be called Baby Boomers.
